Luxury Incentive Travel & Events
G. Brodrick & Associates

We design experiences that inspire, engage & deliver results.

For 39 years, G. Brodrick & Associates has produced incentive and recognition programs, advisory boards, executive meetings and conferences in the world’s most compelling destinations — built around your business objectives, executed without exception.

1987

Founded

39

Years of Programs

435,000+

Attendees

27 yrs

Longest Client Tenure

Our Story

Crafting unique
experiences since 1987.

Since 1987, G. Brodrick & Associates has built a reputation for creating exceptional experiences in destinations around the world. Our expertise spans incentive and recognition programs, professional meetings and conferences, special events, destination management and customized client programs.

What sets GBA apart is how closely we work with our clients’ internal teams. We do not operate as an outside vendor looking in — we become an extension of the team, working side by side with the people responsible for delivering the program.

Glenda Brodrick-Hart

Founder & Chief Executive Officer

Read our story
What We Do

Comprehensive experiences that deliver business impact.

Incentive and Recognition Programs

GBA creates distinctive travel experiences that celebrate success and reflect your people, objectives and brand. From destination selection and contract negotiation to transportation, dining, activities and onsite management, we handle every detail with the quality and care your people deserve—making each program effortless and memorable.

Customer Advisory Boards

GBA helps design and manage executive-level advisory board experiences that encourage meaningful dialogue, strengthen relationships and make participants feel valued. We coordinate the venue, travel, hospitality, meeting logistics, dining and the details surrounding the business agenda.

Partner Advisory Boards

We design focused, professional environments where partners can share ideas, provide feedback and build stronger relationships with your leadership team. GBA manages the experience from planning and venue selection through onsite execution.

Executive & Business Meetings

From leadership retreats and sales meetings to client gatherings and strategic business sessions, GBA manages the details that allow your team to stay focused on the purpose of the meeting. We combine thoughtful planning, exceptional venues and high-touch service.

Conferences

GBA manages conferences from venue selection and contract negotiation through registration, travel, production, onsite logistics and final reconciliation—working closely with your internal team to deliver a polished, professional experience.

Special Events

From intimate executive dinners to large corporate celebrations and destination events, GBA brings together creative concepts, trusted partners and precise execution to create moments guests will remember long after the event ends.

Our Services

Capabilities behind every program.

Behind every GBA experience is a deep operational capability designed to support the client team from planning through closeout.

Site Selection & Program Development

Venue and site evaluation and selection, followed by program development built around your objectives.

Registration & Website Services

Online registration and website services that keep attendees informed and enrollment effortless.

Hotel & Travel Management

Hotel management, travel management and onsite transfer and logistics coordination, handled end to end.

Creative Services

Creative concepts and production that translate your message into the experience itself.

Contract Negotiation

Negotiation and contract management that protect your budget and secure the right terms.

Activities & Professional Staffing

Team-building and stewardship activities, supported by experienced onsite staff from arrival to departure.

Client Experiences

Real programs.
Real results.

Every program starts with a business objective and ends with an audience that feels genuinely valued. See how we bring our clients’ objectives to life — and why the average GBA relationship is measured in decades, not events.

Client Testimonials

What our clients say.

Crystal Early

Kforce Dir. of Communications & Employee Recognition

Joe Liberatore

Kforce President & CEO

Secrets Playa Blanca

Costa Mujeres · Hotel Partner

“

We are so grateful for the 19-year relationship between Kforce and your firm. It has enabled us to experience so many amazing destinations with consistent superior service. Your attention to detail to ensure everything happens without issues never ceases to amaze us.

Crystal Early

Kforce

“

The combined decades of experience the GBA staff brought to the table not only resulted in a flawless trip and events, but also paid for itself through negotiating lower costs than I could have on my own.

Alberta Utech

Client

“

Glenda and her team are an inexhaustible source for innovative entertainment experiences. I’ve worked with GBA on dozens of events from 50 to 5,000 people. Glenda has exquisite taste, is a master negotiator and knows how to wow attendees.

Jane Pierotti

Client

Industry Affiliations

SITE

MPI

PCMA

Contact

Let's start a conversation.

Tell us the objective, the audience and the window — we’ll come back with a destination shortlist, a program concept and a realistic budget.